Media Analysis and Bias Flashcards

Grade 7 · English · Flashcards

Build your media literacy vocabulary to critically analyze and evaluate messages across all forms of media.

Flashcards

Media Literacy

The ability to access, analyze, evaluate, and create media messages critically and thoughtfully.

Bias

A tendency to favor one perspective or group that affects how information is selected and presented.

Framing

The strategic choices of what to include, exclude, and emphasize in media to shape audience perception.

Propaganda

Media created to manipulate emotions and promote a specific cause, ideology, or viewpoint.

Bandwagon Appeal

A technique suggesting 'everyone is doing it' to pressure people to adopt a belief or behavior.

Name-Calling

Using negative labels to discredit a person, idea, or group without providing factual evidence.

Transfer

Linking a person, product, or idea to something widely respected or admired to generate positive associations.

Glittering Generalities

Using vague, emotionally positive words like 'freedom' or 'hope' to build support without making specific claims.

Confirmation Bias

The tendency to seek and believe information that supports one's existing beliefs while rejecting contradictory evidence.

Omission Bias

Leaving out facts or perspectives that would challenge or weaken the author's position.

Source Credibility

The degree to which a source can be trusted based on expertise, transparency, and accuracy.

Primary Source

An original, firsthand account or document from the time of an event.

Secondary Source

A source that analyzes, interprets, or summarizes information from primary sources.

Fact-Checking

The process of verifying the accuracy of claims by consulting reliable, independent sources.

Get a personalized course on Media Analysis and Bias built around your child.