Graphic Design Basics Flashcards

Grade 8 · Art · Flashcards

Essential vocabulary for understanding graphic design principles, elements, and tools.

Flashcards

Graphic design: The art and practice of planning and projecting ideas and experiences with visual and textual content
Typography: The arrangement of type including font choice, size, spacing, and layout to make text readable and visually appealing
Kerning: The adjustment of space between individual letter pairs in a word
Leading: The vertical spacing between lines of text in a block of copy
Color theory: The study of how colors relate to and interact with each other, including the color wheel, harmony, and contrast
Complementary colors: Colors directly opposite each other on the color wheel, such as red and green or blue and orange
Analogous colors: Colors that are adjacent on the color wheel and create harmonious, low-contrast combinations
Balance: The equal distribution of visual weight in a composition, achieved through symmetry or asymmetry
Hierarchy: Arranging design elements by importance to guide the viewer's eye in the intended sequence
Grid system: A framework of horizontal and vertical lines used to align and organize design elements consistently
Mockup: A realistic preview or prototype of a design showing how it will look in its final context
Resolution: The number of pixels per inch in a digital image; higher resolution means sharper print quality
Brand identity: The visual elements—logo, color palette, typography—that represent a company and distinguish it from competitors